Interactive by Nature

Web Form Design – Label Lengths

Monday, October 31st, 2016

When it comes to web form labels, how long is too long? As a general rule, a designers goal for web forms is to increase intuitiveness, streamline the completion process, increase conversion and optimize for mobile devices. With that being said, I recommend using short, succinct and descriptive labels; one to two words. Not only is this best practice for visual scan-ability, but it also decreases the time it takes a user to complete the form process, which will increases conversion.

Some may use form labels that are first person narrative or Mad Lib style in an effort to try to make web forms “fun” or more “user friendly”. I call this Helicopter Parent UI. Here are some of my concerns with long form labels.


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